Because art deserves an audience
Celf i’w rhannu, i’w dathlu.
In English, "Y Gelf" means "The Art".
Not just art, not any art - The Art.That little word "the" really matters to us. It’s about recognising the extraordinary standard & beauty of the work you create: work that isn’t ordinary, work that isn’t every-day and work that deserves to be seen as something special - because it is something very special.When we say "Y Gelf / The Art", we're talking about the art that inspires, the art that moves people, the art that carries your voice and vision out into the world. Your art.The Art that improves the quality of all our lives;
Y Gelf sy'n gwella ansawdd bywydau pob un ohonom;At Y Gelf, we believe your creativity deserves to be championed at that level. Our role is to give you the tools, resources and visibility to match the mighty standard of your work - so that it's celebrated.Because what you do isn’t just art. It’s The Art. Y Gelf.Y Gelf exists for very simple reasons - we’re here to champion you - professional artists across Wales by providing the tools you need to be seen, valued and celebrated. Whether it’s photography, websites, branding, video or social media our bespoke, pick-and-mix resources are designed to help your art reach further and open more doors.You’ve got the talent. You create the work.
Now let’s make sure the world sees it, loves it - and buys it.Think of Y Gelf as your own creative publicity department but without the terrifying costs. Our mission is simple: to take away the stress of promotion, leaving you free to focus on making art, while we make sure your work shines - and sells - in all the right places.Whether you need one resource or the full suite, Y Gelf is here to give your work the visibility it deserves - and to help the income flow back to you bigger & faster.Take a look through the options, explore the examples -
then just choose what feels right for you.
PROFESSIONAL STUDIO PHOTOGRAPHY
High-quality photographs can make all the difference in how your work is seen and valued. A well-lit, professional image allows the detail, texture and beauty of your art to shine - whether it’s being shared online, featured in a catalogue or printed for promotion - but creating those images on your own can be tricky, time-consuming and often frustrating. We have therefore partnered with an award-winning, professional photographer, who will make your art look the best it's ever looked.With years of experience, Gina Hughes provides inspiration and technical expertise, bringing her talent & creative vision to our photography studio in Carmarthen.We have established The Steve Allison Studio in honour of the world-renowned photographer and graphic designer, Steve Allison. Following his untimely death, his family generously donated his equipment to us, in order to create an accessible resource in West Wales. We are delighted to offer this professional studio to you, bringing Steve’s vision to life, in support of the community he cherished & inspired.
You can bring up to 15 pieces of your work for a half-day shoot, where Gina will capture them in beautifully lit, professional photographs. Every image will be carefully finished in post-production, leaving you with a ready-to-use set of photos perfect for websites, social media, exhibitions, applications or print.There is no studio fee to pay - just a flat fee of £150 for Gina’s time and expertise. You don’t need to worry about staging or equipment, simply bring your beautiful work in and we’ll take care of the rest.
BESPOKE WEBSITE DESIGN
In today’s digital world, online visibility is everything.
A strong website isn’t an optional extra - it's a vital tool for making sure your work is discovered, valued and bought - it's the place where people can discover who you are, see your work and connect with you directly... but creating one from scratch can feel daunting: what should it look like, how should it flow and how do you make sure people can actually find it ?
We’ll take care of all that for you.
We will design a clean, modern 5-page website, created specifically and uniquely for you. It will include:Beautiful images of your work
A clear, professional biography
Space for information about your practice
A bespoke banner video to showcase your art in action
Every site is search-engine optimised and Google-indexed, so your work won’t just look good - it will also be easy to find, love and buy. Think of it as your professional shop window: elegant, distinctive, and working for you 24/7.(Please note: websites do not include e-commerce functions.)A one-off fee of £250 per website. Domains from £5 – £10 per year.
Small, ongoing updates are free; larger changes are just £50.
LOGO DESIGN & BRANDING
Your logo is more than just a mark - it’s the visual essence of you and your work. It’s often the first thing people see and it sets the tone for how your work is recognised and remembered - but creating one that feels professional, versatile and truly “you” can be harder than it looks.We’ll design a professional logo and brand identity that reflects your style and your work. You’ll receive three tailored variations of the agreed design, each ready for different uses - whether that’s online, in print or on social media. That way, your branding is consistent across every platform, and you can share your work with confidence, knowing your presentation looks polished and professional.£100 per finished logo, including all variations.
Recent Projects
Cleggars Castle is a new business which offers a range of inspiring creative courses in ceramics and photography, for groups of up to four people.We worked with Cleggars Castle to build a website to promote courses, and provide a booking system; we created the logo & branding with variants for different needs and created several social media accounts to increase awareness and engagement.
JFDI - Life Coaching is a new Life Coaching service launching in Carmarthenshire in January 2026.We have created the branding for JFDI, including versions of the logo for different platforms, a dynamic website and promotional videos.
PROMOTIONAL VIDEO PRODUCTION
Sometimes, words and images alone aren’t enough to capture the spirit of your work. A video brings your creativity to life - giving people a real sense of who you are, what you make and why it matters. It’s one of the most powerful ways to connect with your audience and stand out online.We’ll create a uniquely tailored promotional video, up to 3 minutes long, produced specifically for you and your work. Each video will include:Beautiful images of your artwork
On-screen text to highlight your story
Cut to professionally produced musicThe result is a polished, distinctive piece that feels truly yours - perfect for sharing on social media, embedding on your new website or sending directly to galleries, buyers and shows.It’s not just a video; it’s a showcase of you and your work at its very best.£150 per finished video.
Recent Projects
The Better Health & Wellbeing Hub
is an holistic health centre in Carmarthen that provides a diverse range of complementary therapies, as well as training for those who are interested in becoming a therapist in complementary therapies.We worked with Hannah to create a series of promotional videos across multiple social media platforms, to increase awareness and engagement.
Carmarthenshire People First
is an independent charity promoting independent advocacy, support and training for adults with learning disabilities, based in Carmarthenshire.We created a promotional video for social media, specifically targeted at individuals who might need to engage with the services CPF deliver.
SOCIAL MEDIA ACCOUNTs
For many creative people, the thought of setting up technical social media accounts can feel overwhelming. Which platforms should you choose? How do you make them look professional? What details need to go where - and how do you make sure everything links back properly to your website? It can be a stressful, time-consuming process - and it’s all too easy to put it off.
That’s where we come in. We’ll take the pressure off by setting up professional, ready-to-go accounts on the platforms of your choice, including Facebook, Instagram, X (Twitter), TikTok and BlueSky. Each account will be designed with your artwork & style very firmly in mind: clear bios, professional profile images, links that work and consistent branding across every platform. No guesswork, no hours spent puzzling over settings - just a smooth, stress-free process handled for you.By the time we’re finished, you’ll have a connected, polished social media presence that complements your website, builds visibility and makes it easy for people to find and follow your work - you decide which platforms you’d want and we’ll do the rest.£50 per platform account creation
Many creatives also struggle with finding the time, knowing what to post, or even where to begin with creating content for social media. If you’d like to see the kind of content we can create specifically for you - from images and videos to captions that really connect - just keep reading.
SOCIAL MEDIA CONTENT
It’s one thing to have your own social media accounts - it’s quite another to keep them alive with fresh, engaging content that actually gets noticed - finding the time (and headspace) to create posts, captions, images and videos while also making the work itself, can be overwhelming.Let us do all that for you.
We’ll create professional, eye-catching content tailored to you and your work - from short videos and reels, to polished images and thoughtful copy that tells your story. Consistent, creative posting not only builds visibility but also grows a loyal audience who want to see more of what you do.Think of it as your very own content studio: keeping your social channels dynamic, engaging and professional, while you stay focused on creating your art.Pricing depends on frequency and format - from simple one-off posts to regular content packages.
Let’s talk about what suits you best.
Current Projects
Cleggars Castle
We produced three distinct series of short, promotional videos designed to boost awareness and engagement. Each series was rolled out on Facebook and Instagram, with a new video shared every three days over the course of six weeks to garner awareness.
Damian George Psychotherapy
We produce an ongoing series of daily video posts across Facebook, Instagram and BlueSky. These eye-catching updates not only keep audiences engaged but also build brand awareness, which drives a steady flow of new therapy client enquiries.
Broadside Films
From blank page to finished film in the space of two weeks: we produced a retrospective social media promo for Broadside's Summer Filmmaking School, run in conjunction with University of Wales Trinity St. David's and Canolfan S4C Yr Egin during August 2025.
Alongside video content, we will also create written copy and images for your social media accounts. Each post is designed to capture attention and keep followers inspired and informed. From eye-catching visuals to engaging words, we ensure every update feels professional, engaging and consistent with your style & brand identity.